Brand Corporate Identity - Project 1B

-
Brand Corporate Identity - Project 1B
14/04/20 - 12/05/20 (Week 1 - Week 6)
Sia Man Sheng
0333877
LECTURE NOTES
Lecture 01: History Overview on Brand & Branding
21/04/20 - week 02

In this class, we were given a lecture on overview of how a brand has developed from the past and the benefits of brand and branding. An effective brand must able to be recognized, remembered and understood by their target consumers. A successful brand must achieve aspects of trust, value, personality, reliability and consistency of experience.

Types of Namings
  • Proper names
  • Descriptive names
  • Metaphoric names
  • Found names
  • Artificial names
  • Abbreviation names
  • Acronyms
Types of Logos
  • Abstract mark
  • Mascot Logo
  • Combination mark
  • Emblem logo
  • Lettermark
  • Pictorial mark
  • Wordmark
Lecture Slide 2: History Overview On Brand & Branding


Lecture 02: Types of Brand Marks, Consistency & Variation, Logo Evolution
28/04/20 - week 03

In this class, we were given a lecture on different types of brand marks, which including wordmark, lettermark, abstract symbol, pictorial symbol, mascot and combination mark of any two. Heading towards variation and consistency, variation has become part of the identity especially when there has a wide range of services under one brand(also known as sub-brand). However, consistency doesn't mean exactly the same, it is to have a certain level of consistency to able a quick identification of a brand. When talking about adaptability, it is the ability of a logo to be able to sit on different media or medium. For example, complex background, environment, different print material. In terms of flexibility, it is also known as "dynamic logo" or "modular logo", achieve through changing of pattern or colour while in relation to the theme.

Lecture Slide 3: Types of Logo, Variation and Consistency
INSTRUCTIONS



Logo Scrapbook I
Week 2- 21/04/20





Logo Scrapbook II
Week 3- 28/04/20




 Logo Scrapbook III
Week 4- 05/05/20




Logo Scrapbook IV
Week 5- 12/05/20




Logo Scrapbook V
Week 6- 19/05/20




Compilation of 100 Logos

FEEDBACK

Week 02
21/04/20
General Feedback: 
Categorize our observation according to typography, colour, and graphical elements, try to discuss and explore more variation and aspects and not sticking on 1 specific category. The brand was explained by other students in the previous week could be explained again as everyone has a different view on their observations.

 Individual Feedback: 
Good to see the afford to spend in the logo collections, well to notice on the adaptability of the logo in different platform, could give brand critique based on professional knowledge. 

Week 03
28/04/20
Individual Feedback: 
Good to see that I relate the research to my own topic, which is farm and modern emblem design.

Week 05
12/05/20
Individual Feedback: 
The strength in my sharing session today is I was able to analyze it critically, identify the design decision and able to extract things that I learn from it. But I need to be more focus on my own topic, which is a recreation place for people to experience working, harvesting.

Week 06
19/05/20
Individual Feedback: 
It is good that I relate all my research to the assignment, every detail, good effort. But note that in the future be taking the time constraint as consideration. I take up too much time for this sharing session.

REFLECTION

Experience :

The workload for this project is really heavy while the need to prepare 20 logos every week, the project is the topic I am in interest actually. But when all other module's work is heavy and the time needed to be spent on this project has occupied most of the time as research and cross-checking the data to make sure whether it is accurate or updated is really time-consuming. This eventually makes me neglected another project for this module as most of my energy has spent on this project. Unfortunately, the mark for this project is only 10%, which I think is too little compare to the workload and time to spend on it. Besides, I also experiencing to explore a proper way to categorize the content I want to present, with trying different approaches and settled with the one I most get used to it at the end.

Observation :

I understand that this project is to get us exposed to as much logos as possible within a time frame, but when the workload is so heavy and turns out only 5 mins presentation time every week is pathetic. I can see that everyone is losing their passion for doing this project, that we have no choice to put minimal effort on this project as the logo developing and the creative brief project is much more important.

Findings : 

This project does help me to know about many brand story and some of their design decision, is a good start, at least make me aware of which aspect to look at when comes to dissecting and analyzing the logo. This is starting to become one of my habits when hanging outside. 
FURTHER READING


Deconstructing Logo Design by Matthew Healey 

 This book consists of logo designs—analysed, giving readers a clear understanding of the process and specific details of a logo, how to target your market and also convey brand values. The book states that deconstructing a logo design will be beneficial when it comes to designing a successful and targeted logos, as well as helping in explaining to future clients how and why they suit and fit the brief. 

 I picked up this book as I felt that it will be helpful for me to read up on and understand the details of a logo. It will also help me when I'm analysing logos for this project. 
The analysis includes the client, brand story, studio, art director, designer, typeface, colour and design approach. There are also labels pointing out from the logos that explains what the parts/elements mean.



Comments

Post a Comment

Popular posts from this blog

Advanced Typography- Exercises

-
Image
Advanced Typography - Exercises 26/08/19 - 09/09/19 (Week 1 - Week 3) Sia Man Sheng 0333877 LECTURE NOTES Lecture 1: Typographic Systems 05/04/19 - week 1 Today's lecture is about 8 Typographic Systems, which are prepared and presented by us on the spot. Axial: All elements are aligned either to the left or right of a single axis but the axis could be place in any position even itself id not a straight line(e.g. zig-zag, irregular shapes, diagonal etc.) Radial: All elements extend from a point of focus and can be manipulated through different approaches: emphasize, transparent radial plane, spiral, groupings and hierarchy. Dilatational: All elements expend from a single point in a circular fashion which helps in built up texture and create pattern. Categorized into two: rotate in non-objective matters & aligned to a single axis. Random: Elements appear to have no specific pattern or relationship but could be achieve through the manipulation of
Read more

Interactive Design: Landing Page Design/ Project 1

-
Image
Interactive Design: Landing Page Design/ Project 1 10/09/19 - 17/09/19 (Week 3 - Week 4) Sia Man Sheng 0333877 LECTURE NOTES Lecture 3: Introduction to Module 10/09/19 - week 3 This week's lecture is about web standards and page structures. There is 3 factors that affects the performance of a website, including hardware and software: Browsers - Different Browsers contain variation of hdml at the early stage which result in the design of a web page to be vary. (e.g: google chrome, safari, firefox) Operating system -  Windows and IOS system could affect the presenting result of a web page as well. Screen Resolution - With thousands of variation from billboard to phones, different screen resolution has been developed. Besides, we did have a discussion on the differences between a static website and a dynamic website: Static Website Which can be only edited through changing the HDML source file For example: coachella, Apple official website, etc.
Read more

Publishing Design - Final Project

-
Image
Publishing Design - Final Project 17/06/20 -15/07/20 (Week 10 - Week 14) Sia Man Sheng 0333877 INSTRUCTIONS This project required us to generate an Ebook for an iPad reading purpose (1024 x 768). As we are working on a digital publication, therefore all the visuals made in project 1 should be all animated. The iPad layout should include a navigation bar. Ipad Layout | first attempt  |  Week 10 Figure 1: First attempt/ iPad layout Animation Progression | Week 10 After arranging layers by layers in Illustrators, it is then  imported  into After Effects for animation purpose. Figure 2: Arranging layers Figure 3: Arranging layers Figure 4: Animation progress Figure 5: Animation progress Figure 6: Animation progress Figure 7: Animated GIF (week 100 Figure 8: Animated GIF (week 10) Figure 9: Animated GIF (week 10) Figure 10: Animated GIF (week 10) Figure 11: Animated GIF (week 10)
Read more