Packaging and Merchandising Design | Final Project 06/08/20 - 13/07/20 (Week 09 - Week 14) Sia Man Sheng 0333877 Instructions For the final project, we were tasked to design 4 merchandises for our product which we designed for in the previous project. After a series of discussion and feedbacks from Mr Shamsul, Gordon and I chose to design the following 4 items: 1. Bundle Box 2. Mineral Water Bottle 3. T-shirt 4. Towel We also designed a merchandise box which will store all of our merchandises together. These 4 items were chosen as they are essential products which would benefit our target audience, Malaysian flood victims. These products could come alongside with the food packaging for the flood victims. Bundle Box For the bundle box, our design intention was to not just package several food packages in one but also meant for easy transportation. We chose a gable box as the addition of handle allows the packaging to be easily carried by everyone. Fig 1.0 De...

Project 1 | Promotional Packaging | Packaging and Merchandising Design 18/05/2020 - 8/06/2020 (Week 6 - Week 9) Sia Man Sheng 0333877 Lecture Notes Week 6 | Packaging & Branding 18/05/20 Lecture Slide Done by Alizeh & Arissa Instructions Idea Generation (1st) First idea I was intended to promote the ingredient Mcdonald has used to make a happy meal, what have they done in order to make Mcdonald more healthy. I am looking from the point of the company as this would shape a positive image. Idea generation (2nd) After consultation with Mr Shamsul, he said that the first idea is too complicated for kids and not engaging, it is difficult and too many steps for them to understand the idea. Therefore, I changed my intention to raise awareness of protecting endangered species.I have tried leopard and tiger as the design but after that I decided to focus only as local species which is the tiger. Figure 1: Dr...

Packaging and Merchandising Design | Project 2 06/08/20 - 13/07/20 (Week 09 - Week 14) Sia Man Sheng 0333877 Lecture Notes Lecture 06: Merchandising 06/08/20 - week 09 Lecture Slide Done by Chew Huang Yuet & Jason Instructions For project 2, we had to collaborate with the School of Biosciences and to create a packaging and merchandising for their product. I teamed up with Jessica Chan for this project and our product was an instant nasi lemak specifically designed to solve the nutrition source when a flood happens.  Here's the embedded PDF for the product brief: Figure 1: Product Brief Below is the slide we use to present our idea in class and to the bioscience student. It included our progression from the beginning until the end of this project. Figure 2: Ideas Logo We planned to develop a brand that not just limited on nasi lemak but might developed more brand extension(e.g. other flavour such as...