Packaging and Merchandising Design | Exercises

-
Packaging and Merchandising Design | Exercises
15/04/20 - 27/05/20 (Week 1 - Week 7)
Sia Man Sheng
0333877

Lecture Notes

Lecture 01: Module Briefing and Formats
15/04/20 - week 01

We were briefed about the module and how we are going to conduct the first few weeks of classes on Zoom and updates on Google Classroom. We were split into 2 groups and had to present what is a packaging, discuss the role, purpose, function of packaging and show an example of packaging. We were also briefed on how to conduct exercise 1.



Lecture Slide Done by My Group during class

Lecture 01: "Packaging Design-How it evolved?"
20/04/20 - week 02


Lecture Slide Done by Qian Hui & me

Lecture 03: "How image and imagery in packaging design influence purchase decision"
27/04/20 - week 03
Lecture Slide Done by Ava & Qaezie
Instructions



Box Making Exercise

Diagram 1.1: Measurement of Selected Items

Diagram 1.2: Brainstorming & Sketches

Diagram 1.3: Brainstorming & Sketches

Handmade Soap

Diagram 1.4: Sketches on Box Design with Measurements (Handmade Soap)

Diagram 1.5: Top View of Inner Box (Handmade Soap)

Diagram 1.6: Side View of Inner Box (Handmade Soap)

Diagram 1.7: Top View of Inner Box with Object (Handmade Soap)

Diagram 1.8: Top View of Outer Box (Handmade Soap)

Diagram 1.9: Side View of Outer Box (Handmade Soap)

Diagram 1.10: Bottom View of Outer Box (Handmade Soap)


Diagram 1.11: Flat Lay (Handmade Soap)


Diagram 1.12: Flat Lay (Handmade Soap)

Diagram 1.13: Dieline of Inner Box (Handmade Soap)

Diagram 1.14: Dieline of Outer Box (Handmade Soap)

Brush

Diagram 1.15: Brainstorming & Sketches (Brush)

Diagram 1.16: Diagonal View (Brush)

Diagram 1.17: Diagonal View (Brush)

Diagram 1.18: Side View (Brush)

Diagram 1.19: Top View (Brush)

Diagram 1.20 Dieline (Brush)

Label Design

 In this exercise, we are to design a set of playing cards including the box itself base on one of the following styles:
• Vintage
• Minimalist
• Retro
• Contemporary
• Typography
I have chosen a Contemporary Style in this exercise. My idea is to present the dissection for each fruit, so when the player holding the cards is like they are holding a slice of a certain type of fruits. Various of vibrant colour is chosen to bring out the healthy and delicious fruits that provide essential vitamins. As this kind of design might not suitable to be used in the formal condition, hence it is designed for teenagers and youth as a playing card.

Diagram 2.1: Illustration Idea

Diagram 2.2: Box Packaging Idea

Diagram 2.3: Sketches

Diagram 2.7: First Attempt


Week 03

As Mr Shamsul advised me to add in more character and maybe reconsider the background of it, hence other than thinking of box and character design, I also trying to figure out possibilities of how the character works well in the different background as it is colourful enough. I want to avoid visual noise in my work.

Diagram 2.8: Sketches for box design and characters

Diagram 2.9: Mood Board for Overall Card Design

Diagram 2.10: Visual References for Dissection of Fruits

Diagram 2.11: Figuring Out Composition (Continue with the 4th design)

Diagram 2.12: Figuring out Composition

Diagram 2.13: Create Illustration for Different Kind of Fruits

Diagram 2.14: Visual References for Character

Diagram 2.15: Illustrations for King, Queen, Jack & Joker

Diagram 2.16: Queen (Left) & King (Right)

Diagram 2.17: Jack (Left) & Joker (Right)

Diagram 2.18: Comparison between first attempt and second attempt

Diagram 2.19: Visual References for Box Design

Diagram 2.20: Idea Done in Photoshop

Diagram 2.21: Outer Box Design and Die Cut

Diagram 2.22: Inner Box Design and Die Cut


Final Outcome


Feedback

Week 01
13/04/20
For the loose item, I have three options and Mr.Shamsul selected brush and handmade soap for my exercise 1. Originally I have selected no.4 for handmade soap and no. 1 for brush packaging. After asking for advice from Mr.Shamsul, he recommends me to go with no. 1 for handmade soap as the customer can still see the product and selected no. 7 for the brush. Not go to labelling design yet and show him the mockup in the next class.

Week 02 
20/04/20
The design for handmade soap is good, very strong as there is double fold. The brush is fine as it doesn't need protection as the product itself is strong enough, packaging purpose here is mainly for labelling only and windows to let the customer feel the texture. This can be my final or could adjust a bit more. The window didn't cut smoothly but can accept at this lockdown period. Need to redo and submit a nicer one during the final. Find a good angle to take a photo and upload on your portfolio.

Week 03
27/04/20
General Feedback:
Consider how user take in and take out the cards, is it convenience? The packaging itself better to have educational information. For example, suggested games and their tutorial, consider as you design for a beginner card player. For the back of cards, should have the same design throughout all as people do not want others to know their cards on hand

Individual Feedback:
Mr Shamsul like the idea, it is interesting, can go for contemporary design. He advised me to redesign the icon for heart, diamond etc, with interpreting the elements of fruits into it. Maybe the heart could be created with the shape of a strawberry. Mr Shamsul likes the illustration for the king, make sure the queen has the same style. While realizing there is a different style in my design, we standardize it by setting a fruit background with a character in front of.

Comments

Post a Comment

Popular posts from this blog

Advanced Typography- Exercises

-
Image
Advanced Typography - Exercises 26/08/19 - 09/09/19 (Week 1 - Week 3) Sia Man Sheng 0333877 LECTURE NOTES Lecture 1: Typographic Systems 05/04/19 - week 1 Today's lecture is about 8 Typographic Systems, which are prepared and presented by us on the spot. Axial: All elements are aligned either to the left or right of a single axis but the axis could be place in any position even itself id not a straight line(e.g. zig-zag, irregular shapes, diagonal etc.) Radial: All elements extend from a point of focus and can be manipulated through different approaches: emphasize, transparent radial plane, spiral, groupings and hierarchy. Dilatational: All elements expend from a single point in a circular fashion which helps in built up texture and create pattern. Categorized into two: rotate in non-objective matters & aligned to a single axis. Random: Elements appear to have no specific pattern or relationship but could be achieve through the manipulation of
Read more

Interactive Design: Landing Page Design/ Project 1

-
Image
Interactive Design: Landing Page Design/ Project 1 10/09/19 - 17/09/19 (Week 3 - Week 4) Sia Man Sheng 0333877 LECTURE NOTES Lecture 3: Introduction to Module 10/09/19 - week 3 This week's lecture is about web standards and page structures. There is 3 factors that affects the performance of a website, including hardware and software: Browsers - Different Browsers contain variation of hdml at the early stage which result in the design of a web page to be vary. (e.g: google chrome, safari, firefox) Operating system -  Windows and IOS system could affect the presenting result of a web page as well. Screen Resolution - With thousands of variation from billboard to phones, different screen resolution has been developed. Besides, we did have a discussion on the differences between a static website and a dynamic website: Static Website Which can be only edited through changing the HDML source file For example: coachella, Apple official website, etc.
Read more

Publishing Design - Final Project

-
Image
Publishing Design - Final Project 17/06/20 -15/07/20 (Week 10 - Week 14) Sia Man Sheng 0333877 INSTRUCTIONS This project required us to generate an Ebook for an iPad reading purpose (1024 x 768). As we are working on a digital publication, therefore all the visuals made in project 1 should be all animated. The iPad layout should include a navigation bar. Ipad Layout | first attempt  |  Week 10 Figure 1: First attempt/ iPad layout Animation Progression | Week 10 After arranging layers by layers in Illustrators, it is then  imported  into After Effects for animation purpose. Figure 2: Arranging layers Figure 3: Arranging layers Figure 4: Animation progress Figure 5: Animation progress Figure 6: Animation progress Figure 7: Animated GIF (week 100 Figure 8: Animated GIF (week 10) Figure 9: Animated GIF (week 10) Figure 10: Animated GIF (week 10) Figure 11: Animated GIF (week 10)
Read more