Projects Digital and social media communication
week 1 - week 14
Sia Man Sheng
Digital and Social Media Communication
Lectures
Briefing: Module Introduction 25.08.20 | Week 1
We will not be using much creative application for this module except for
the final project whereby we would need to put together a pitch deck. From
Task 1 to Task 3, they lead to the design application of the final project
with would require us to pitch the research and design strategy to Taylors
Digital Marketing Department.
This week we were required to make a short presentation on the class to
answer two questions:
- What is analytics?
- What can you do with analytics?
Lecture 1: Data Collection 01.09.20 | Week 2
Analytics: A part of data (just numbers until you give meaning to
it).
There are 2 types: Quantitative (numerical data, who/when/where) and Qualitative (non numerical data, why/how).
Lecture 2: Web Analytics 08.09.20 | Week 3
1. Web Analytics: Analyse behavior of visitors and more for ui and ux
designing
2. Social Media Analytics: collection of qualitative and quantitative data
from social media sites
Project Brief by Taylor's Digital Marketing Team
This week we were required to understand adobe analytics' interface and
features available, once done, we need to present the key features during
class and below is the presentation slide:
Lecture 3: Emphathy Mapping 15.09.20 | Week 4
We had a lecture on how we can go about filling in the empathy
mapping chart. We were introduced on the first of the 4 len's which
is: Consumer. In which lies the persona who interacts and
participates with the brand. They are our core consumers, people who
we are trying to relate to. Persona's are fictional characters,
however, their characteristics and details are not and are not based
on assumptions but real information gathered from analytics.
Lecture 4: Data Distillation 27.10.20 | Week 10
Instruction
Task 1-Taylor's Univeristy Web Analytic
Due Week 4 - 10%
Find patterns and insights and make comparisons:
2019 (1 Jan - 31 Aug) & 2020 (1 Jan - 31 Aug)
Task 2- Persona Building
Due week 7 - 30%
Task 2- Persona Building
Due week 7 - 30%
Due week 7 - 30%
We are meant to understand the consumers that look through the Taylor's Youtube Channel and create personas that would help better understand the target audiences.
Task 3 - Four Lenses
We are meant to understand the consumers that look through the Taylor's Youtube Channel and create personas that would help better understand the target audiences.
Task 3 - Four Lenses
Due week 12 - 20%
We are required to conduct extensive research while analysing the obtained information with the Four Lens in mind.
Final Project - Design Application and Development
Due week 12 - 20%
We are required to conduct extensive research while analysing the obtained information with the Four Lens in mind.
Final Project - Design Application and Development
Due week 15 - 40%
The focus is on secondary school crowd to get them excited on the idea of college. Considering The Risers outreach program to build a community to which they would want to become a part of. We need to ensure that the end to end communication is seemless and provide a holistic view toward Taylor's.
The focus is on secondary school crowd to get them excited on the idea of college. Considering The Risers outreach program to build a community to which they would want to become a part of. We need to ensure that the end to end communication is seemless and provide a holistic view toward Taylor's.
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