Project 3/ Creative Brand Strategy

02.11.20 - 07.12.20

week 10 - week 15
Sia Man Sheng | 0333877
Creative Brand Strategy
Project 3

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Instruction

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Key visual

Fig. 1.1 Sketches

Fig. 1.2 Sketches

Fig. 1.3 Pattern

Fig. 1.4 illustration of visitors dancing

Fig. 1.5 illustration of visitors meeting new friends

Fig. 1.6 illustration of artist/performance

Fig. 1.7 illustration of water lantern

Fig. 1.8 Key Visual

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Design Execution

Fig. 2.1 Logo development progression

Fig. 2.2 Final logo

Fig. 2.3 landscape poster

Fig. 2.4 poster

Fig. 2.5 bunting

Fig. 2.6 social media poster

Fig. 2.7 toilet signage(male)

Fig. 2.8 toilet signage(female)

Fig. 2.9 Signage

Fig. 2.10 artist lanyard

Fig. 2.11 tenant lanyard

Fig. 2.12 crew lanyard

Fig. 2.13 social media post to promote vendor

Fig. 2.14 social media post to promote event

Fig. 2.15 social media post to promote event

Fig. 2.16 social media post to promote vendor

Fig. 2.17 social media post to promote event

Fig. 2.18 social media post to promote event

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Collaterals

Fig. 3.1 tapestry

Fig. 3.2 tote bag

Fig. 3.3 black t-shirt back

Fig. 3.4 back t-shirt front

Fig. 3.5 enamel pin design 1

Fig. 3.6 enamel pin design 2

Fig. 3.7 enamel pin design 3

Fig. 3.8 banner

Fig. 3.9 Lanyard

Fig. 3.10 paper cup

Fig. 3.11 button pins

Fig. 3.12 button pins

Fig. 3.13 social media post

Fig. 3.14 social media post

Fig. 3.15 social media profile

Fig. 3.16 entrance design

Fig. 3.17 poster on LED screen

Fig. 3.18 price tag

Fig. 3.19 signage

Fig. 3.20 paper bag design

Fig. 3.21 stage design

Fig. 3.22 sticker

Fig. 3.23 t-shirt

Fig. 3.24 signage

Fig. 3.25 Compilation (animated GIF)

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Brand Book

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Brand Video

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Reflection

The overall experience of this semester especially for this module is - I need more time. I really appreciate what I learnt in this module because event branding is always a topic I really like. But somehow the progression of me in this module was always getting delay. One of the reason is that other module's workload in this semester is extremely huge and has taken the time which I suppose to work on this module. The other reason could be the struggling conversation and troubles from the lecturer (free elective) that turns my mood down of this semester, making me has no motivation and feels extremely mentally tired. I really enjoy the time when I have submitted all the other modules' projects and finally got the time to really work on this module, although I have submitted late.