Brand Corporate Identity - Final Compilation & Reflection

Brand Corporate Identity - Final Compilation & Reflection

14/04/20 -14/07/20 (Week 01 - Week 14)
Sia Man Sheng
0333877

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Project 1A

Project 1B

Project 2

Project 3

Final Project

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INSTRUCTIONS

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Project 1A/ Brand & case study

Presentation Slide:

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Project 1B/

Compilation of 100 Logos:

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Project 2/ Developing a logo

Figure 13: Logo (Colour)

Figure 14: Logo (Black and white)

Figure 15: Logo on colour background

Figure 16: Logo on black background

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Project 3/ Creative Brief

Creative Brief:

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Final Project / Brand Guide & mock-up & animated logo
Brand Manual:

Fig 24: Brand Guide (pdf)

Fig 25: Brand Guide (pdf  with guidelines)

Fig 26: Brand Guide (thumbnail)

Fig 27: Brand Guide (thumbnail)

Fig 28: Brand Guide (thumbnail)

Fig 29: Brand Guide (thumbnail)

Mock-up:

Fig 30: Brand guide (mock-up)

Fig 31: Brand guide (mock-up)

Fig 32: Brand guide (mock-up)

Fig 33: Brand guide (mock-up)

Fig 34: Brand guide (mock-up)

Fig 35: Brand guide (mock-up)

Fig 36: Application mock-up(apron)

Fig 37: Application mock-up(fruit jam packaging)

Fig 38: Application mock-up(mural art)

Fig 39: Application mock-up(business card)

Fig 40: Application mock-up(business card)

Fig 41: Application mock-up(wooden plate)

Fig 42: Application mock-up(white t-shirt front)

Fig 43: Application mock-up(white t-shirt back)

Fig 44: Application mock-up(black t-shirt front)

Fig 45: Application mock-up(black t-shirt back)

Fig 46: Application mock-up(social media post)

Fig 47: Socia media post (Instagram story)

Animated logo:

Fig 48: Animated logo (GIF)

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REFLECTION

Experience:

Regardless, I enjoyed the module and the projects associated with this module. Although having slow computer in the beginning and it was not working in the middle and make me get a new one with no choice, this is the most enjoying module in this semester and most probably I learnt the most thing here among all modules.

Observation:

I observed that I was getting more familiar with Indesign and After Effects, especially InDesign, surprisingly. It was one of my hatest adobe software before this semester and at the beginning of this semester. but now, seriously I know the magic power of InDesign, I think I hate it is because it is so hard to use in the beginning stage as most settings are different from photoshop and Illustrator. But this module, while exploring on different grid system and layout, I get to familiar with InDesign. It is good that I have so many attempts and changing with a different layout, the hard work is not wasted.

Findings:

I found myself that I am actually interested and passionate in doing illustrations and animations, I am willing to spend more time in doing these and sacrify other's modules time spent. The happiness I gained when all done is awesome, though it is challenging. I think this is because the visual can be observed the most changes here. I was willing to spend more personal time in exploring possibilities in illustrations and animations, learning on youtube tutorials, and I manage to come out with my own steps/technique of creating an illustration in this module, I think this is my most satisfied found out in this module. Most importantly I feel that this module has challenged me to not to restrict myself and to learn new things as I move forward.